Advertisments Helena Rubinstein Pochoir Original pochoir from La Gazette du Bon Ton (c.1912-1914) The cosmetic industry continuity from these early days is reflected in the ongoing importance of the Rue St. Honore today, still a stronghold of haute couture and elegant grooming. Signed in plate 'E. Ayres'. Approx. overall size: H.9.5in X W.7.5in; H.24.1cm X W.19.0cm